Remember in the old days when someone really rude didn’t want to talk to you? They’d push their hand in your face telling you to “talk to the hand.”

The modern equivalent of this, performed by every company on the web?

Talk to the Form.

You click on the “Start a Chat” button and get a search form. You type your question there and get a search result (duh!) Or you click on links until you reach a dead-end page with some generally worded advice equivalent to “have you made sure the power cable is attached properly?”

And then the company has “satisfied” your needs.

It is soooo great. And ssssoooo cheap.

I’m sure some types of managers are getting their rocks off right now. Good for them.